Orange partners with start-up Biscuit to provide its brochures in digital format
Luxembourg, December 8th 2021
Eager to support the local start-ups, but also to continue to evolve in its eco-responsibility approach, Orange Luxembourg now offers everyone the possibility to find all its promotional brochures and folders in the mobile application Biscuit.
Every year, 100 million advertising brochures are distributed in Luxembourg, the equivalent of 165,000 trees transformed! Biscuit is supporting the transition from paper to digital use by allowing companies to make their folders available to everyone through its mobile application. In concrete terms, each user of the app can find the promotional brochures that they usually receive in their mailbox. No more paper waste!
Another step in Orange's ecological transition
Since 8 November 2021, it has been possible to find all Orange Luxembourg folders in the Biscuit application. As soon as a new promotional brochure is released, it will be implemented in the mobile application and visible to all users, who will be able to go directly to the Orange Luxembourg e-shop to purchase the desired product or service.
Barbara Fangille, Head of Communication - Orange Luxembourg
"By using Biscuit, our desire is clear: to move towards even more digital and to continue our ecological transition process."
Roman Salvi, Manager - OAKLUX Sàrl-S (Founder of Biscuit)
"Foldering is very powerful in Luxembourg. By offering to make its brochures available in our application, Orange Luxembourg is showing itself to be a very pioneering player."
Fostering innovation
Through this collaboration, Orange Luxembourg also wants to support this local start-up in its development, as it regularly does with other young start-ups.
Roman Salvi, Manager - OAKLUX Sàrl-S (Founder of Biscuit)
"It is very gratifying to be able to receive the support of a group like Orange, it gives us, as a young company, a lot of strength."
As a reminder, the Orange Group encourages innovation on a daily basis, notably through its own start-up accelerator, Orange Fab. Since 2017, this international Orange Fab network has been supporting Luxembourg start-ups developing products and services in sectors such as Big Data, Artificial Intelligence, the Internet of Things, etc.
About Biscuit
Hosted within the House of Startups, Biscuit is a mobile application available since 6 September 2021 that collects the advertising brochures usually sent to residents' mailboxes. With just one click, users have access to all current promotional offers, while eliminating paper waste. Through the Biscuit application, the user also supports eco-responsible projects selected by the start-up, particularly in terms of sustainable management and reforestation of forests, as well as raising awareness of sustainable development among young people.