2021 Apple Keynote - we tell you all about the brand's new releases!
April 21st, 2021 - 6pm
Every 6 months or so, the Apple Keynote makes a lot of noise and has Apple lovers waiting with great impatience for the new products.
Let's discover these new products and find out what they promise.
The purple iPhone 12
Nothing changes for the iPhone 12 (and 12 Mini) except its colour: purple!
These smartphones will be available from 30 April 2021 and will be on sale in all Orange shops. Here are the capacities that you will be able to find in shops:
iPhone 12 Mini purple 64GB
iPhone 12 purple 64GB
iPhone 12 purple 128GB
AirTags to find your items in a record time
Apple is finally launching its tracking accessory: AirTags.
These small smart devices will simply allow you to find your precious objects in just a few seconds. In the form of a key ring (or not, by the way), you can find your items using the " find my" application on your iPhone. In short, the time spent looking for your keys is shortened, you locate them and find them quickly.
Find the AirTags on sale at Orange as soon as they are released.
Apple and Hermès, the winning duo?
The partnership between Apple and Hermès goes on after the Apple Watch, the brand new AirTags are also available in a luxurious version.
Apple TV 4K, a more powerful box and a redesigned remote control
The last Apple TV 4K was released in 2017. Four years later, Apple has unveiled a brand new model with exactly the same name as the previous one: Apple TV 4K.
Optimised remote control for ease of use
The big new feature of this Apple TV 4K is the directional pad added to the remote. Navigation is smoother and simpler. There's also an on/off button at the top right of the remote, allowing you to turn the TV on and off.
Enhance the colours of your TV from your iPhone with your Apple TV 4K
Apple is also unveiling a fairly innovative feature: the ability to adjust the colour/white balance of your TV using your iPhone. In short, you bring your smartphone within a few centimeters of the Apple TV box and it's done. Innovative and unique!
Another new feature, this time in terms of performance, is a new A12 Bionic chip included in this new box. This will allow you to view videos in "High Frame Rate" format.
A clean and fresh iMac, with less curves and more colour than ever
The new iMac is undoubtedly the surprise of this conference. No one had guessed it and the announcement of this one created astonishment in more than a few people. Surprise effect guaranteed!
The design of the all-new iMac has indeed been reworked to make room for a square design. The curves that used to define it so much have been removed to deliver a minimalist and uncluttered design. The new screen is still 24 inches diagonal but this time with a 4.5K Retina resolution.
The device is also ultra-thin, but it won't get too hot when in use.
The new chip integrated in this device makes this thinness possible. Thanks to it, only two small fans are needed for cooling the device. And that's something we like!
Another new feature is the bright colours that adorn this new iMac. There are 7 of them, in grey, yellow, blue, purple, green, orange and red.
An Apple chip for enhanced performance
Now let's talk about the in-house chip, the Apple M1. The M1 chip, which was unveiled during the December 2020 keynote for the new Macbook Air and Macbook Pro 13, is the first chip entirely created by Apple. The chip combines a processor and an ultra-powerful GPU to meet the demands of power consumption and performance. Feedback from users and experts was unanimous on the Macbook Pro and Macbook Air with the Apple M1, which means that the new iMac 24 will be significantly faster and cooler.
Indeed, the new M1 iMac is claimed to be 85% faster than the previous version (which was Intel-based).
An iPad Pro with the M1 chip and a miniLED screen
This new iPad Pro was one of the new features expected at this Spring Keynote. And fans were not disappointed to find it among the announcements.
The design is unchanged but the performance is much improved thanks to the Apple M1 chip. And yes, the new iPad Pro is also powered by it! In a few figures, the CPU is improved by 50% and the GPU is improved by 80%.
The cellular version of this iPad will of course be 5G compatible.
That's right! We're talking about the miniLED screen that this brand new iPad is armed with.
But what is miniLED?
It's a technology that allows, thanks to the reduction of the LEDs' size, to fit them in a greater number on a smaller surface. The luminosity is therefore provided in a generous manner and the depth of black is optimal. This results in an almost flawless image quality and high contrast.
Last but not least, the camera has been optimised with the ultra wide angle.